New on the Shelves: RC Cola in Bottles!
This original icon of American colas, Royal Crown Cola was developed in 1905 by Claude A. Hatcher, a pharmacist in Columbus, Georgia who decided to supply his family’s grocery store with drinks that he produced and bottled. Hatcher called his first line of beverages “Royal Crown,” and the first cola product “Chero-Cola.”
Sales grew steadily, and in 1912 Hatcher’s basement bottling activities grew into the Chero-Cola Co. Sixteen years later, he renamed the company Nehi Corporation, after the successful line of fruity beverages he had developed.
After Hatcher’s death in 1933, Vice President H.R. Mott took control of the company. Part of Mott’s plan was the reformulation of the classic Chero-Cola into a more refreshing beverage. Chemist Rufas Kamm was given the responsibility of coming up with the new flavor, which took six months to perfect. The new cola was released to the public with the name of Hatcher’s original line of beverages: Royal Crown.
Royal Crown Cola was an instant sensation. RC Cola, as it is now called, was such a success that the company was eventually renamed Royal Crown Cola Co. By 1940, RC products were available in 47 of the 48 states.
RC continued to expand throughout the following decade and began to advertise more aggressively. Advertisements were inserted into publications such as Saturday Evening Post and Good Housekeeping, and endorsements by Hollywood stars such as Joan Crawford, Bob Hope and Bing Crosby were featured on billboards throughout the nation.
If you’re from the South, Moonpies and RC Colas have been a longstanding duo. Back in the 1930s, the combo was considered an instant fast food lunch and could be purchased for a mere 10 cents. Musicians thoughout the years have sang the praises of the Moonpie/RC, including the 1950s hit “Gimm’e an RC Cola and a Moonpie” from Big Bill Liston in the 1950’s to today’s version from NRBQ called “RC and Moonpie” and “Moonpie” by Edwin Hubbard.
If you can’t remember last time you had an original RC in a glass bottles, you better pick up a six pack!